What is Layer?
Layer is an AI creative production platform for individual creators, game studios, and larger creative teams. It brings image, video, 3D, audio, and playable-ad generation into one workspace, with access to multiple generative models and editing tools. Teams can create from prompts or reference files, train custom models on their artwork, and build repeatable production workflows. Layer also provides an agent that can explore scenes and generate related character views, props, and icons from a brief.
The platform is particularly suited to game art and marketing production. Its published workflows cover tasks such as character ideation, item upgrades, seasonal environment variants, app-store icon themes, visual effects, trailers, and user-acquisition ads.
Key Features
- Multi-format generation: Creates images, video clips, textured 3D meshes, music, sound effects, voices, and playable ads from prompts, references, or briefs.
- Creative editing tools: Includes background removal, inpainting, object replacement, canvas expansion, upscaling, recoloring, vectorization, relighting, reframing, lip sync, subtitles, and video extension.
- Custom style training: Trains LoRA models on a team's own artwork to support characters, environments, and other assets that follow an established visual direction.
- Reusable workflows: Chains models and editing operations into pipelines that teams can run again for asset variations, ad production, seasonal themes, and other recurring work.
- 3D and audio production: Provides tools for remeshing, rigging, UV unwrapping, animation, model segmentation, audio inpainting, and voice cloning.
- Production integrations: Offers API and webhook access, Layer MCP for creating through Claude, and a Photoshop plugin that returns generated results as editable layers.
Use Cases
- Produce character poses, environments, key art, props, icons, and item variants for games.
- Turn game footage and generated scenes into trailers, hooks, and vertical advertising videos.
- Generate and prepare 3D models for texturing, rigging, and animation workflows.
- Create playable ads from briefs and automate repeatable creative-production pipelines.
- Develop branded asset variations while maintaining a custom visual style.
Pricing
Layer uses subscriptions and Creative Units, which measure the compute used for each generation. The pricing page shows a $60 per month example covering selected image, video, 3D, and audio usage, while actual consumption varies by model and output. Studio subscriptions include unlimited members with no per-seat fee. Enterprise pricing is available through sales, with annual plans, volume discounts, invoicing, advanced access controls, and additional support options.
Who Is It For?
Layer is designed for individual creators, art and marketing teams, game studios, and enterprises producing large volumes of visual, interactive, 3D, or audio content. It is most relevant to teams that need consistent creative assets, repeatable workflows, collaboration controls, and access to several generation models in one platform.
