What is HeyGen?
HeyGen is a web-based AI video creation platform for producing presenter-led videos without recording each project with a camera. Users can create videos from scripts, prompts, images, audio files, presentations, and PDFs. Its AI avatars can include ready-made presenters or a custom avatar based on the user's appearance and voice.
The platform combines avatar generation, voice cloning, text-based editing, captions, motion graphics, and video translation. Its translation tools preserve the speaker's delivery while matching translated speech to facial movement. HeyGen supports more than 175 languages and dialects on its paid individual plans, making it suitable for multilingual content and localization.
Key Features
- AI avatars: Create videos with stock presenters, custom video avatars, photo avatars, or generated characters, with controls for gestures and delivery.
- Prompt and script generation: Turn an idea or written script into an editable video containing presenter footage, voiceovers, visuals, and motion elements.
- Text-based editing: Adjust scripts, timing, layout, color, tone, emotion, and other presentation details through the AI Studio editor.
- Video translation: Translate uploaded footage or videos linked from YouTube, with voice cloning, translated scripts, and lip synchronization across supported languages.
- Multiple input formats: Convert images, audio, PowerPoint files, and PDFs into narrated videos with avatars, subtitles, or animations.
- Team production tools: Paid workspace features include comments, tagging, brand controls, shared editing, captions, and reusable templates.
Use Cases
- Produce social videos, product explanations, and marketing presentations without a camera crew.
- Build narrated lessons, course modules, onboarding materials, and compliance training.
- Localize existing videos for audiences that speak different languages.
- Convert presentations, documents, podcasts, and voiceovers into visual content.
- Create a reusable personal presenter using a custom face and cloned voice.
Pricing
HeyGen uses a freemium model. The Free plan costs $0 per month and includes three watermarked videos per month, each up to one minute. Creator costs $29 per month and includes 600 credits, videos up to 30 minutes, 1080p export, branding removal, a custom avatar, and expanded language support. Pro costs $49 per month and includes 1,000 credits, exports up to 4K, higher usage limits, and additional video models and avatar features. The pricing page also offers yearly billing with two months free and separate options for businesses.
Who Is It For?
HeyGen is designed for individual creators, marketers, educators, learning and development teams, and businesses that need presenter-led video at scale. It is particularly relevant to teams producing multilingual training, sales, onboarding, social, or educational content without repeated filming.
