What is Framer?
Framer is a visual website builder with AI agents for creating and maintaining professional sites. Its design agent can generate page layouts, sections, components, effects, and interactions from written instructions. The results remain editable on Framer’s canvas, where users can adjust typography, responsive breakpoints, components, and visual effects.
Framer combines design, content management, publishing, and site operations in one platform. It includes hosting, a CMS, analytics, search optimization tools, localization options, collaboration features, and support for custom domains. Users can also connect compatible AI tools through Framer’s MCP server and review their changes on the canvas before publishing.
Key Features
- AI design agent: Generates and revises layouts, page sections, components, effects, and interactions directly within a website project.
- Editable visual canvas: Keeps generated work open for manual changes to styling, structure, responsive layouts, and reusable components.
- Integrated CMS: Supports structured content collections and lets an agent help set up, organize, and update CMS content.
- Publishing and hosting: Provides managed hosting, custom-domain support on paid plans, site publishing, and performance infrastructure.
- Site growth tools: Includes analytics, SEO and AEO settings, with redirects, staging, branching, and optional A/B testing available on applicable plans.
- MCP connectivity: Connects MCP-compatible tools such as Claude, Codex, and Cursor for copy updates, CMS imports, and other project changes.
Use Cases
- Building personal portfolios, company websites, and startup landing pages.
- Creating content-driven blogs and sites backed by CMS collections.
- Designing responsive marketing pages without a separate development workflow.
- Collaborating on site design, content updates, review, and publishing.
- Adding custom effects or interactive components with help from an AI agent.
Pricing
Framer uses a freemium model. The Free plan costs $0 and includes a Framer domain, 1 GB of bandwidth, design pages, MCP server access, and 500 trial AI credits. With yearly billing, Basic is listed at $10 per month and Pro at $30 per month. Enterprise pricing is custom. Paid plans differ in AI credits, CMS limits, bandwidth, hosting, staging, branching, and related site features. Add-ons and extra editor seats may cost more.
Who Is It For?
Framer is intended for designers, agencies, marketers, founders, engineers, content teams, and other site builders who want visual control alongside AI-assisted creation. It can serve individuals launching smaller sites as well as organizations managing larger collaborative web projects.
