What is Lavender?
Lavender is an AI email platform designed to help sales representatives and outbound teams write, review, and improve sales emails. Its Email Coach analyzes messages and provides guidance before they are sent, while Ora, Lavender's AI sales agent, drafts emails using insights derived from a large body of email data.
The platform can also analyze a team's historical emails to identify what has worked for that organization. Those findings inform its coaching and drafting tools, giving users recommendations based on their own email activity as well as Lavender's broader analysis. Lavender uses OpenAI systems, self-hosted fine-tuned language models, and custom email data to support these capabilities.
Key Features
- AI Email Coach: Reviews sales emails and provides guidance intended to improve their structure, content, and effectiveness before sending.
- Ora AI Sales Agent: Creates sales email drafts informed by patterns found across analyzed email data.
- Historical Email Analysis: Examines previous emails to understand what has worked for an individual seller or sales team.
- Chrome Extension: Makes the Email Coach available through a browser extension for use during the email-writing process.
- Sales Email Training: Offers Lavender 101, Lavender 201, certification, weekly training, and educational video content focused on sales emails.
- Security and Privacy: Lavender states that it is SOC 2 certified and GDPR compliant, with email-provider authentication potentially subject to an organization's IT review.
Use Cases
- Reviewing cold outreach emails before sending them to prospects.
- Drafting sales messages with an AI agent instead of beginning from a blank page.
- Helping sales managers reinforce consistent email practices across a team.
- Studying historical email performance to inform future outreach.
- Training sales representatives in practical email-writing techniques.
Pricing
Lavender offers free ways to install the Email Coach and begin using Ora. The supplied page does not list plan prices or paid-plan details, so current pricing information is available on the official website.
Who Is It For?
Lavender is intended for sales development representatives, business development representatives, account executives, sales leaders, and teams that rely on outbound email. It is particularly relevant to organizations seeking data-informed coaching, faster drafting, and more consistent sales email practices.
