What is Clay?
Clay is a go-to-market automation platform for finding, enriching, and acting on company and people data. It gives teams a visual workspace for combining first-party information with data from external providers, researching accounts with AI agents, scoring prospects, and triggering outreach or advertising workflows. Teams can build processes through clicks, code, or chat and reuse their logic across multiple runs.
Clay is designed to serve as an orchestration layer between data sources and existing sales and marketing tools. Its supported workflows include total addressable market sourcing, automated inbound qualification, outbound prospecting, CRM enrichment, account-based marketing, and rep assistance.
Key Features
- Data enrichment marketplace: Clay provides access to more than 150 third-party providers, with multi-provider waterfalls for improving data coverage.
- Claygent AI research: Its AI agent conducts web research and generates custom data points for companies, people, and accounts.
- Visual workflows: Teams can create, inspect, troubleshoot, and reuse go-to-market workflows on a visual canvas.
- Signals and scoring: Paid plans can monitor events such as job changes, promotions, new hires, company news, social activity, and web intent, depending on the plan.
- Campaign activation: Clay can support personalized messaging, email sequences, advertising audiences, and connections to existing go-to-market systems.
- CRM and warehouse workflows: Higher-tier plans include automatic CRM enrichment, data warehouse syncing, HTTP API connections, and webhook-based signals.
Use Cases
- Identify companies and contacts within a target market, then enrich their records from multiple sources.
- Research and score accounts using business context, online signals, and AI-generated data points.
- Qualify and route inbound leads according to firmographic or account-level criteria.
- Build automated outbound campaigns with personalized prospect messaging.
- Keep CRM records updated and create audiences for account-based advertising.
Pricing
Clay has a Free plan with 6,000 actions and 1,200 data credits per year, unlimited seats and tables, and a limit of 200 rows per table. The pricing page displays Launch at $167 per month and Growth at $446 per month, while also showing configurable allocations with lower starting monthly amounts. Annual billing offers a 10% saving. Launch and Growth include a 14-day trial, and Enterprise pricing is custom.
Who Is It For?
Clay is intended for go-to-market engineers, sales operations teams, growth teams, marketers, and revenue organizations that need to combine prospect data, AI research, qualification rules, and campaign actions in repeatable workflows.
