What is Copy.ai?
Copy.ai is a web-based go-to-market AI platform for sales, marketing, and operations teams. It combines AI chat, configurable workflows, agents, company knowledge, and connected data in one system. Teams can use it to research prospects, write outreach, produce marketing content, process inbound leads, enrich CRM records, translate materials, and analyze sales conversations.
The platform is designed to turn an organization’s processes and best practices into reusable automations. Its workflows can combine research, content generation, and external tools, while guardrails help keep agents focused on defined tasks. Copy.ai also provides access to models from OpenAI, Anthropic, and Google Gemini.
Key Features
- Custom AI workflows: Teams can assemble AI-powered actions into repeatable processes for tasks such as account planning, SEO article production, research, and content generation.
- Prospecting and lead processing: Copy.ai researches accounts and contacts, drafts sales outreach, and can enrich and engage inbound leads.
- Content and localization: The platform creates materials for SEO, thought leadership, social media, use cases, account-based marketing, and multilingual campaigns.
- Agents and chat: Guardrailed agents automate targeted tasks, while the chat interface supports individual prompts and one-off work.
- Company knowledge controls: Infobase stores business information, and Brand Voice helps generated content follow an organization’s established style and personality.
- Data and integrations: Queryable tables consolidate information from different sources, while more than 2,000 integrations connect Copy.ai with other go-to-market systems.
Use Cases
- Research prospects and prepare personalized sales messages.
- Create marketing, SEO, social, and sales enablement content.
- Enrich, research, and respond to incoming leads.
- Generate account and persona insights for ABM campaigns.
- Review sales transcripts for deal scoring, coaching suggestions, and close-date forecasts.
Pricing
The self-service Chat plan costs $29 per month when billed monthly. It includes five seats, unlimited words in Chat, unlimited Chat projects, and access to OpenAI, Anthropic, and Gemini models. The pricing page also offers annual billing with a stated 20% saving. Workflow usage is credit-based, with consumption depending on task complexity. Enterprise pricing is available through the Copy.ai sales team and includes guided implementation.
Who Is It For?
Copy.ai is intended for sales, marketing, revenue operations, and other go-to-market teams that want to standardize recurring work with AI. The self-service plan suits small teams using AI chat, while the enterprise offering supports organizations that need tailored workflows, system integrations, onboarding assistance, and broader process automation.
