What is Durable?
Durable is a web-based AI business builder for entrepreneurs, independent professionals, and service businesses. It combines a no-code website builder with tools for customer management, bookings, search visibility, content creation, branding, and payments. Users can generate a mobile-friendly business website, customize its pages, connect a domain, and manage ongoing operations from the same platform.
The service is designed for both new businesses establishing an online presence and existing businesses that want to consolidate several tools. Its target industries include home services, health and wellness, professional services, food and events, pet and automotive services, and creative work.
Key Features
- AI website builder: Generates business websites with mobile layouts, written content, hosting, analytics, forms, and search-optimized page structures.
- SEO and GEO tools: Helps businesses manage metadata, structured data, keywords, directory listings, Google Business Profile details, and visibility in search and AI assistants.
- Integrated CRM: Keeps leads and customer records together, with tools for communication, follow-ups, and automatic replies to new inquiries.
- Bookings and payments: Lets customers schedule services through the website, with calendar synchronization, intake questions, and paid booking support on eligible plans.
- AI content and design tools: Creates blog articles, social posts, logos, branded images, marketing copy, and website edits using plan-based AI credits.
- Business automation: Paid plans include AI agents for tasks such as publishing blog content, requesting reviews, researching competitors, and answering business questions.
Use Cases
- Launching a website and brand materials for a new local or service-based business.
- Collecting leads, organizing customer details, and replying to inquiries from one workspace.
- Accepting online appointments and payments for consulting, coaching, home services, or other scheduled work.
- Producing website updates, blog posts, social content, and search research with AI assistance.
Pricing
Durable uses a freemium model. The Free plan costs $0 and includes a private website preview, 300 total AI credits, SEO tools, and CRM storage for up to 10 customers. The pricing page lists Launch at $22 per month with a professional website, advanced SEO and GEO, unlimited CRM customers and bookings, domain options, 1,000 monthly AI credits, and priority support. Grow is listed at $41 per month and adds expert onboarding, unlimited team members, automatic site translation, higher domain credit, and 5,000 monthly AI credits. Annual billing is available with a stated 15% saving.
Who Is It For?
Durable is intended for solo business owners, small teams, local service providers, consultants, coaches, creatives, and agencies that need a website plus practical tools for attracting and managing customers. It is particularly suited to users who prefer a no-code system and want website, CRM, booking, marketing, and AI functions in one web application.
