What is Frase?
Frase is a web-based content platform for researching, creating, optimizing, publishing, and maintaining content for traditional and AI-powered search. It audits existing pages, reviews search data and competing content, and prioritizes opportunities based on their expected impact and effort.
The platform evaluates content for SEO and generative engine optimization (GEO). It can monitor Google performance and track whether pages appear as sources in supported AI answer engines. Frase Agent also drafts content using a brand voice learned from a site or configured in Brand Hub. Teams can review changes manually or permit selected low-risk publishing actions.
Key Features
- Site auditing and prioritization: Frase checks site pages for technical and content issues, assigns site health and AI visibility scores, and ranks recommended work by likely impact.
- Content research and planning: Topic maps, competitor gaps, content decay signals, search questions, and opportunity lists help teams decide what to create or refresh.
- AI-assisted drafting: Frase Agent studies pages that already rank, prepares drafts, follows configured content rules, and revises copy from written feedback.
- SEO and AI visibility monitoring: The platform tracks search performance, content decay, AI crawler activity on eligible plans, and citations across supported services such as ChatGPT, Google AI, Perplexity, Claude, and Gemini.
- Publishing workflows: Content can be sent to WordPress, Webflow, Sanity, Wix, or FraseCMS. Frase also provides an MCP server for running supported steps from tools such as Claude and Cursor.
- Content maintenance: Content Guard watches selected pages for declining Google performance, while Fix Packs collect proposed improvements for review and implementation.
Use Cases
- Find missing topics and competitor content gaps before building an editorial plan.
- Create researched briefs and drafts that follow an organization's brand voice and content rules.
- Refresh pages that are losing search traffic or are no longer cited in AI-generated answers.
- Audit several client or company sites and export reports on higher-tier plans.
Pricing
Frase is a paid product with a seven-day free trial that does not require a credit card. When billed yearly, Starter costs $39 per month, Professional costs $103 per month, and Scale costs $239 per month. Enterprise pricing is custom. Monthly usage limits, included seats, domains, audit capacity, and monitored pages vary by plan. Professional and Scale offer optional pay-as-you-go usage, while Starter stops at its plan limits.
Who Is It For?
Frase is designed for solo content professionals, SEO specialists, in-house content teams, growing businesses, agencies, and larger organizations managing search-focused content. It is particularly relevant to teams that want one workspace for Google rankings, AI citations, content production, publishing, and ongoing maintenance.
