What is Napkin?
Napkin is a web-based AI tool that converts written content into visuals. A user can paste text or import a supported file, generate several relevant visual options, and select the version that communicates the idea most clearly. The generated result remains editable, allowing its content and appearance to be adjusted before export.
Napkin can create infographics, diagrams, mind maps, flowcharts, data charts, and presentation visuals. It is designed to help people add clear visual explanations to slides, articles, social posts, and documents without requiring advanced design skills or a software download.
Key Features
- Text-to-visual generation: Produces visual concepts directly from pasted or imported text without requiring users to write a separate image prompt.
- Multiple visual formats: Supports diagrams, infographics, mind maps, flowcharts, data charts, and visuals suitable for presentation slides.
- Editable results: Lets users modify generated visuals so they can refine the structure, wording, style, fonts, and icons.
- Document importing: Accepts PPT, DOC, PDF, HTML, and Markdown files, with unlimited file imports included across the listed plans.
- Flexible exports: Provides PNG and PDF exports on the Free plan, while paid plans add unlimited PPT and SVG exports.
- Brand customization: Paid tiers provide brand styles, branding removal, custom branding options, and font uploads, depending on the plan.
Use Cases
- Create diagrams and supporting graphics for business or educational presentations.
- Turn article ideas into infographics and visuals for blogs or LinkedIn posts.
- Produce mind maps and flowcharts that make complex written concepts easier to follow.
- Add charts and explanatory visuals to documents and social media content.
Pricing
Napkin uses a freemium model. The Free plan costs $0 and includes 500 AI credits per week, unlimited visual editing and file imports, PNG and PDF exports, built-in design resources, and Napkin branding. Plus costs $9 per person per month and includes 10,000 monthly AI credits, premium AI image models, PPT and SVG exports, three brand styles, and branding removal. Pro costs $22 per person per month and includes 30,000 monthly AI credits, exclusive designs, unlimited custom branding, font uploads, and optional credit top-ups. Annual billing is advertised with a 25% discount. Enterprise pricing is available by contacting the company.
Who Is It For?
Napkin is suited to presenters, project managers, marketers, consultants, educators, content creators, and other professionals who need to explain written ideas visually. It is particularly relevant for people who regularly prepare slides, articles, teaching materials, business documents, or social posts but do not want to build every graphic manually.
