What is Submagic?
Submagic is a web-based AI video editor for creating short-form content from raw footage, YouTube links, podcasts, and longer videos. It automates common editing tasks such as generating captions, removing pauses, trimming footage, adding B-roll, and identifying moments that can become individual clips. Finished videos can be prepared for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
The editor is designed for both individual creators and production teams. Its collaboration, brand management, publishing, and analytics capabilities support workflows that extend from editing through review and scheduled distribution.
Key Features
- Automatic captions: Generates captions in 123 languages and offers multiple visual caption styles for short videos.
- AI-assisted editing: Trims footage, removes silences and unwanted takes, cleans audio, and can apply automatic zoom effects.
- Long-video repurposing: Magic Clips finds notable sections in long-form recordings and converts them into separate short clips.
- B-roll and media: Inserts supporting footage and audio, with the available media library depending on the selected plan.
- AI avatars: Creates videos with digital presenters, allowing users to produce content without recording an on-camera speaker.
- Publishing workflow: Supports scheduled social publishing, analytics, brand assets, and team collaboration on eligible plans.
Use Cases
- Turn podcasts, interviews, and YouTube videos into short clips for social channels.
- Add styled captions and supporting footage to creator videos without editing each element manually.
- Produce branded short-form campaigns for marketing teams, agencies, and advertisers.
- Schedule completed videos and manage publishing across connected social accounts.
Pricing
Submagic is a paid product with a free trial that does not require a credit card. When billed yearly, the Starter plan is listed at $12 per member per month, Pro at $23 per member per month, and Business at $41 per member per month. Plans differ in monthly credits, maximum video length, export quality, AI editing tools, publishing options, brand controls, and API allowances. A custom plan is available through sales, and additional API minute packs can be purchased separately.
Who Is It For?
Submagic is intended for content creators, business owners, media companies, marketing teams, agencies, and advertisers that regularly produce short-form video. It is particularly relevant to users who want to repurpose longer recordings, reduce repetitive editing work, maintain brand consistency, or coordinate video production and publishing with a team.
