What is Jasper?
Jasper is an AI platform built for marketing teams, particularly organizations that need to create and manage content while maintaining consistent brand standards. It combines company context, marketing-focused AI agents, governance controls, and workflow tools in one web-based system.
Teams can provide Jasper with brand voices, audience profiles, style rules, product information, and other company knowledge. Jasper uses this context when generating or adapting marketing material. Its tools cover content creation, campaign workflows, localization, research, AI search visibility, image editing, and collaboration. Business customers can also connect Jasper to other systems through its API and integration framework.
Key Features
- Brand-aware generation: Jasper IQ applies stored brand voices, audience information, style guidance, and company knowledge to generated content.
- Marketing agents and workflows: Purpose-built agents assist with common marketing processes, while Business customers can create custom agents with a no-code builder.
- Content creation and editing: The platform includes a document editor, rewriting controls, conversational assistance, and tools for repurposing material across channels.
- Multilingual content: Jasper can create or adapt marketing content in more than 30 languages, supporting campaigns for different regions and audiences.
- Image tools: Users can generate and edit campaign images with text instructions, replace backgrounds, and upscale image resolution.
- Enterprise controls and connections: Business plans include API access, administrative controls, groups, deployment options, account support, Jasper Grid, and broader governance features.
Use Cases
- Create campaign copy and supporting assets using shared brand and audience context.
- Rewrite or repurpose existing content for different channels, formats, and regions.
- Build repeatable workflows for product launches, content operations, research, and campaign execution.
- Review AI search visibility signals and coordinate content intended to improve brand representation.
- Generate or modify campaign imagery from natural-language instructions.
Pricing
Jasper Pro is listed at $59 per seat per month and includes one seat, two Brand Voices, five Knowledge assets, three Audiences, Canvas, and agents for core marketing workflows. A seven-day free trial is available. The Business plan uses custom pricing and adds advanced agents, custom agent building, unlimited Jasper IQ customization, API access, governance controls, and dedicated support. The pricing page also offers monthly and yearly billing options, with an indicated discount for yearly billing.
Who Is It For?
Jasper is designed for marketing professionals and enterprise marketing organizations. It can support content, product, performance, brand, communications, and field marketing teams that need coordinated AI workflows, reusable company context, multilingual production, and controls for keeping output consistent with brand requirements.
