What is Pencil?
Pencil is a web-based AI marketing platform for producing and managing text, images, videos, ad creatives, and campaign assets. It gives marketing teams access to models from providers such as OpenAI, Google, Adobe, Runway, and Stability AI through a shared environment, reducing dependence on a single model vendor.
The platform covers multiple stages of creative work, including concept development, asset generation, editing, review, ad launch, and performance analysis. Its enterprise offering adds governance features intended for organizations operating across multiple brands, teams, markets, and legal jurisdictions.
Key Features
- Multi-model content generation: Creates marketing text, images, videos, concepts, storyboards, ad creatives, feed variations, and video cutdowns with access to models from several AI providers.
- Creative editing tools: Includes drag-and-drop creative tools along with AI image and video editing. The plan comparison also lists imports from Photoshop, while After Effects and Figma imports are marked as coming soon.
- Ad publishing and tracking: Supports launching and monitoring ads across Facebook, Instagram, TikTok, YouTube, Google Display Network, Google DV360, and LinkedIn.
- Insights and predictions: Provides real-time AI scores, creative insights, performance predictions, and a results dashboard to help teams assess generated advertising content.
- Team collaboration: Offers brand workspaces, asset and template libraries, sharing, comments, approvals, and role-based access for organizing work across teams.
- Enterprise governance: Pencil Pro includes controls for AI governance, brand standards, data separation, entity and role access, IP assignment, and a policy that customer data is not used to train models. The company also states that its security controls are SOC 2 Type II audited.
Use Cases
- Generate campaign concepts, copy, images, videos, and ad variations for multiple audiences or markets.
- Prepare, review, approve, publish, and track paid social and display advertising from one platform.
- Maintain brand standards and access permissions across enterprise marketing teams.
- Compare creative predictions and campaign results to guide content decisions.
Pricing
Pencil is a paid product. With monthly billing, Core costs $14 per month and includes 50 generations, while Growth costs $55 per month and includes 250 generations. Annual billing is advertised with a 20% saving. Pro includes unlimited generations and uses custom pricing. Enterprise add-ons for integrations, model customization, managed services, and training also have custom pricing.
Who Is It For?
Pencil is designed for solo entrepreneurs, growing marketing teams, agencies, and enterprises that need AI-assisted creative production and advertising workflows. Its Pro plan is particularly suited to organizations that require multiple users, brands, markets, access controls, governance terms, dedicated support, or customized integrations.
