What is Pictory?
Pictory is a web-based AI video generator and editor for turning existing material or a short brief into a finished video. It accepts prompts, scripts, articles, web pages, PowerPoint files, images, audio, and screen recordings as starting points. Its AI video agent prepares the script, scene structure, visuals, voice, and captions, after which the user can revise the draft through chat or a scene editor.
The platform is designed to reduce manual work such as finding footage, arranging scenes, trimming content, adding narration, creating subtitles, and adapting videos for different formats. It also provides generated images and clips, stock media, avatars, voice tools, translation, and brand controls.
Key Features
- AI video agent: Builds a script, scenes, and preview from a brief and supporting source material, then accepts revisions before final generation.
- Multiple input formats: Creates videos from ideas, written scripts, articles, URLs, PowerPoint presentations, images, podcasts, voice files, and recordings.
- Scene-based editing: Lets users review and modify individual scenes, visuals, narration, captions, and other video elements.
- Generated and stock media: Includes AI image and video models alongside licensed footage, images, and music from Getty Images and Storyblocks.
- Voices, avatars, and translation: Supports AI narration, ElevenLabs voices, stock or custom avatars, voice cloning on eligible plans, and multilingual video translation.
- Automatic subtitles: Produces captions from audio and allows subtitle export in SRT, VTT, or text formats.
Use Cases
- Convert blog posts, articles, and web pages into short-form videos.
- Produce narrated marketing or social media videos from a prompt or script.
- Repurpose podcasts and other audio recordings as captioned visual content.
- Turn presentations and training material into videos with avatars, quizzes, or LMS-ready exports on eligible plans.
- Create branded videos collaboratively with shared assets and brand kits.
Pricing
Pictory offers a 300-credit free trial without requiring a credit card. When billed annually, the listed rates are $25 per month for Starter, $35 per month for Professional, and $119 per month for Teams. Enterprise uses custom pricing. Plans vary by credits, users, brand kits, storage, collaboration features, and access allowances for voices, avatars, and media.
Who Is It For?
Pictory is suited to marketers, content creators, educators, trainers, podcasters, and business teams that need to produce videos without filming or working in a traditional timeline editor. Team and Enterprise plans add collaboration, onboarding, account management, custom templates, SSO, interactive learning features, and SCORM export.
