What is Zapier?
Zapier is a web-based automation and AI orchestration platform for connecting business applications and moving work between them. Its automated workflows, called Zaps, respond to triggers and complete actions without requiring a person to start each run. Zapier supports connections across more than 9,000 apps and provides tools for workflows, structured data, forms, AI assistants, and custom integrations.
Users can build through a visual no-code editor or begin inside supported AI tools through Zapier MCP. The platform combines fixed workflow rules with AI steps and agents, allowing teams to decide where adaptive processing is useful and where predictable automation is more appropriate.
Key Features
- Automated workflows: Zaps connect triggers and actions across apps, with paid plans supporting multi-step processes, logic branches, webhooks, and premium applications.
- AI orchestration: Workflows can include AI for tasks such as writing and summarization, or use agents for approved multi-step work across connected tools.
- Broad app connectivity: Zapier provides access to more than 9,000 apps, including tools for email, CRM, calendars, project management, marketing, and data storage.
- MCP and developer tools: Zapier MCP lets compatible AI assistants act through connected apps, while the SDK supports code-based connections for AI agents.
- Built-in platform tools: Plans include Zaps, Tables for structured data, Forms for collecting information, and Canvas for planning automation systems.
- Administration and governance: Team and Enterprise capabilities include shared assets, connection controls, action restrictions, activity visibility, SAML SSO, and advanced permissions.
Use Cases
- Automate recurring data transfers and notifications between business applications.
- Route customer requests, send replies, and assign tickets to the appropriate team members.
- Add AI writing, summarization, classification, or agent-based tasks to existing processes.
- Collect information through forms and store it in tables before triggering follow-up actions.
- Govern app access and monitor workflow or agent activity across an organization.
Pricing
Zapier has a Free plan with 100 tasks per month, unlimited Zaps, Tables, and Forms, and two-step Zaps. Professional plans start at $19.99 per month, while Team plans start at $69 per month. Enterprise pricing is available from sales. Annual billing is advertised with a 33% saving. Usage follows a shared task-based model across workflows, AI steps, code, MCP, and SDK activity.
Who Is It For?
Zapier is designed for individuals, operations teams, small businesses, developers, and enterprises that need to connect applications and automate repeatable work. Its no-code tools suit non-technical users, while its SDK, code support, governance controls, and deployment options address more complex organizational requirements.
