What is Krea?
Krea is a web-based creative AI suite for producing and editing images, videos, audio, advertisements, and other visual assets. It brings Krea's own models together with third-party image and video models in one workspace. Users can generate media from prompts, transform existing content, enhance output, organize references in moodboards, and work on a live canvas.
Krea Agent provides a guided way to turn an idea into media. It can help plan a project, create images or videos, and refine the results through additional instructions. The platform also includes templates for tasks such as product packaging, architecture films, apparel changes, explainers, and YouTube thumbnails.
Key Features
- Image and video generation: Creates images and videos with Krea models and supported third-party options, including image-to-video workflows.
- Krea Agent: Plans, generates, and iterates on visual projects with the user through an agent-based interface.
- Editing and enhancement: Offers image editing, upscaling, background removal, object removal, lighting changes, face swaps, motion transfer, and lip sync tools.
- Realtime canvas: Renders visual output while the user draws, providing immediate feedback during the creation process.
- Custom model training: Supports LoRA training with uploaded images, with training limits determined by the selected plan.
- Creative workspaces: Includes moodboards, a node editor, asset management, ad creation tools, templates, plugins, API access, and MCP connectivity.
Use Cases
- Generate concept art, characters, product visuals, thumbnails, and design variations from prompts.
- Create short videos from text, images, blueprints, or existing creative material.
- Edit clothing, hairstyles, lighting, backgrounds, text, and objects in images.
- Upscale, sharpen, colorize, vectorize, or otherwise improve images and videos.
- Develop advertising concepts and campaign assets for products and brands.
Pricing
Krea uses a freemium model. The Free plan costs $0 and includes 100 compute units per day. Paid options shown on the yearly pricing view start with Basic at $5 per month, followed by Pro at $21 per month, Max at $63 per month, and Business at $160 per month. The page also displays higher monthly prices alongside these discounted yearly rates. Plans differ by monthly units, model access, feature availability, training limits, and team capabilities.
Who Is It For?
Krea is designed for individual creators, designers, artists, marketers, agencies, studios, and enterprise teams that need a shared environment for AI-assisted visual production. Its mix of generation, editing, enhancement, templates, and model training can support both quick asset creation and more structured creative workflows.
