What is Leonardo AI?
Leonardo AI is a generative creative platform for producing and editing images, videos, designs, and motion content. Users can generate visuals from text prompts, work with available or custom AI models, animate static concepts, and refine existing media. Its tools support individual creators as well as marketing, design, and production teams that need to create assets across different styles and campaigns.
The platform also provides an API for developers and businesses that want to add image or video generation to applications and production workflows.
Key Features
- AI image generation: Creates visual assets from text prompts, with support for different concepts, styles, presets, and use cases.
- Image and video editing: Refines media while aiming to retain important details such as characters, composition, visual style, and creative intent.
- AI video and motion tools: Animates static ideas and produces motion content for storytelling, social posts, and product experiences.
- Resolution enhancement: Improves image clarity and resolution for print, high-resolution screens, and professional asset delivery.
- Custom model training: Paid plans allow individuals and teams to train personal or shared AI models using plan tokens.
- Developer API: Offers pay-as-you-go and custom API options, including access to current models and configurable production capacity.
Use Cases
- Producing campaign graphics and marketing assets in multiple visual styles.
- Creating concept art, illustrations, social content, and other digital artwork.
- Turning still images and creative ideas into animated or video content.
- Editing, enlarging, and preparing visual assets for professional delivery.
- Adding AI media generation to software products through the API.
Pricing
Leonardo AI uses a freemium model. The Free plan costs $0 and includes 150 Fast Tokens per day, public creations, automatic model selection, basic quality settings, presets, and one personal collection. Paid individual plans shown are Essential at $12 per month, Premium at $30 per month, and Ultimate at $60 per month, excluding tax. These plans add monthly token allowances, access to more than 80 models, private creations, enhanced quality settings, custom models, and higher generation limits.
Team pricing starts with Starter at $72 per month for three seats and Growth at $144 per month for three seats. Custom team plans are available by contacting sales. API access is offered through pay-as-you-go and custom plans. Yearly billing can provide up to 20% off.
Who Is It For?
Leonardo AI is designed for digital artists, filmmakers, designers, content creators, marketers, hobbyists, professional creators, and small businesses. Team plans suit organizations coordinating shared creative production, while the API serves developers and companies building AI generation into products or automated workflows.
