What is Recraft?
Recraft is a web-based AI design platform for generating and editing images, vector graphics, mockups, and other visual assets. It is built for designers, creators, sellers, and creative teams that need greater control over style and output format. Its models support photorealistic images, illustrations, typography, 3D visuals, and editable vectors. Users can also create reusable custom styles from reference images without training a model.
Recraft Studio combines its own models with external image and editing models on paid plans. The platform includes tools for producing logos, icons, advertisements, characters, stock-style imagery, and branded social media assets. Pro and Teams plans add AI video generation through supported third-party models.
Key Features
- Image and vector generation: Creates raster images and editable vector graphics from text prompts, including illustrations, logos, icons, and design assets.
- Custom styles: Converts uploaded reference images into reusable styles for maintaining a consistent visual direction across projects.
- Image editing tools: Provides photo editing, erasing, background removal, upscaling, vectorization, detail variation, and color palette controls.
- Mockup creation: Generates mockups that help users present branding, packaging, advertising, and other visual concepts.
- Multiple AI models: Paid plans provide access to Recraft models and external image generation and editing models, while Pro adds supported video models.
- Team workspace: The Teams plan includes shared workspaces and styles, centralized account management and billing, SSO, and shared top-up credits.
Use Cases
- Create logos, icons, illustrations, and editable vector assets for design projects.
- Produce branded images with consistent styles and selected color palettes.
- Generate advertising graphics, product mockups, characters, and stock-style images.
- Edit existing visuals by removing backgrounds, erasing elements, vectorizing, or upscaling.
- Generate videos for professional creative projects on Pro and Teams plans.
Pricing
Recraft offers a Free plan with limited daily generations and uploads, public images, basic editing, and personal-use-only terms. The Basic plan starts at $10 per month when billed annually and includes 1,000 monthly credits, commercial rights, private generations, external models, advanced tools, and more parallel generation capacity. Pro starts at $16 per month when billed annually, with 2,000 monthly credits, video generation, and priority image processing. Teams starts at $18 per seat per month when billed annually and adds collaborative administration features. Displayed prices exclude VAT.
Who Is It For?
Recraft is intended for graphic designers, illustrators, marketers, sellers, content creators, and creative teams. The free tier suits personal exploration, while paid plans are designed for commercial work, private assets, larger generation volumes, video creation, and shared team workflows.
